Often considered a symbol in its historic economic transformation, Colombia’s sprawling, highly elevated capital of Bogotá is a highly dynamic economic hotbed today. With its rapidly growing consumer market, Bogotá has grown as one of the most competitive commercial centers in Latin America. As an important player in the Latin American retail business, Falabella sought to set an example in this booming market with the construction of its new store. The aim: minimize the use of resources for maximum benefit. Thermaflex rose to the challenge.